General information

Chain management in China

The Asian market is developing rapidly but in terms of producing good quality vegetables on a consistent year-round basis with the maximum allowed residues there is still a lot to learn.

Apart from that there is an increasing middle-income class who wants to enjoy new exciting fruits and vegetables” Doldersum says. “This is exactly where I believe Rijk Zwaan can add sustainable value to our trader and retail partners.”

Mr Doldersum says that Rijk Zwaan will involve finding markets for consistent year-round supply of product and sourcing good quality growers, linking them to trading companies, wholesalers and supermarkets that want this kind of service. “We are able to solve problems with crops and add new and innovative products,” he says. “We have already done this type of thing in Europe and we see it coming to Asia.”

Jan Doldersum, Chain Manager China